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University retains Chief logo rights

Licensees must book last orders in April

By Jonathan Wroble

Posted: 4/2/07 Section: News
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Gameday Sports employee Andrew Earley checks out Chief Illiniwek apparel at Gameday Sports at 519 E Green St, Champaign, Ill., Friday, March 30, 2007.
Media Credit: Adam Babcock
Gameday Sports employee Andrew Earley checks out Chief Illiniwek apparel at Gameday Sports at 519 E Green St, Champaign, Ill., Friday, March 30, 2007.

On Friday, the University and College Licensing Company officially announced the decision to retain the rights to the Chief Illiniwek logo.

The announcement came less than one month after the Board of Trustees' March 13 meeting in which the retirement of the Chief mascot was ratified. The board, however, did not make the final choice regarding the logo at that meeting.

"The Board of Trustees turned the issue over to the chancellor in its last meeting," said Marty Kaufmann, assistant athletic director. "(He) ultimately made the decision of how the University should proceed."

Along with retaining the rights to the Chief logo, the University will discontinue the production and shipping of products containing the logo, the word "Chief," or the words "Chief Illiniwek."

The first step in this initiative was to send out a news release to more than 400 University licensees - manufacturers who are officially permitted to create products with the Chief logo. According to the release, these licensees have until April 16 to book orders for Chief products.

Kaufmann called this a "short period of time but a reasonable period of time." He said that it creates a "level playing field" between bigger licensees like Nike and smaller licensees like Gameday Sports.

"We wanted to give local business owners ... two weeks to really order some (merchandise)," Kaufmann said.

After the April 16 deadline, licensees have until June 15 to ship orders of Chief products. Any licensee with an order scheduled to ship after June 15 must get approval from College Licensing Company by submitting a letter detailing the number of products sold, the involved retailers and the shipping date.

"No reasonable request is going to be denied," Kaufmann said.

No order, however, is allowed to ship after Dec. 31.

Robin Kaler, University spokesperson, stressed the fact that these three deadlines refer to licensees, not retailers. The University cannot legally tell retailers when to stop selling merchandise, so a Chief product could theoretically sit on the shelves forever if no one buys it.
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Viewing Comments 1 - 5 of 8

John

posted 4/02/07 @ 3:21 AM CST

Just want to thank the administration for moving along with this process. This is an important move that is bound to have a lasting impact. This community is more than ready to move onward into a new era. (Continued…)

(1 reply)   Details   Reply to this comment

upbeatdad

RegularGuy

posted 4/02/07 @ 10:45 PM CST

It also points out the ultra-hypocrisy of the whole process. The Board says 'Off With The Chief', but adds, 'make sure we always get our cut of the merchandising rights. (Continued…)

Time For Change

posted 4/03/07 @ 8:18 AM CST

It it move on - look at the history of other colleges that have changed their symbol and or mascot from that of a Native American Image. It will happen just as it has happened to Eastern Michigan, Miami of Ohio and more. (Continued…)

Old Illini

posted 4/03/07 @ 11:42 AM CST

Syracuse University, eh? Gee, that's where former Chancellor Cantor scuttled off to after she "helped" the radicals and the political correctness crowd seize the Administration Building in their anti-Chief Illiniwek protest by refusing to call in the police and have the little Brownshirt wannabes arrested. (Continued…)

(1 reply)   Details   Reply to this comment

Old Illini

posted 4/05/07 @ 12:21 PM CST

Randall Norris says:

"Obviously the reader has never heard of non-violent protest and the constitutionally guaranteed right to assemble. They could have burned the building down. (Continued…)

(1 reply)   Details   Reply to this comment

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